Management Team

Aileen H. Krassner
President and Principal
Aileen H. Krassner, the founder of PRG, has successfully bridged the gap from education to business with an expansive, diversified career. She holds a B.S. in Education and an Ed.M. in the Psychology of Reading from Temple University, as well as an M.B.A. from the University of Maryland. Before establishing PRG in 1989, Ms. Krassner was a teacher; wrote instructional materials; designed and developed curricula; conducted training for teachers, paraprofessionals, and corporate managers; and served as an educational program manager for Title I. She has fueled PRG's growth by consistently providing clients with an ever-growing service menu that responds fully to their needs. She understands the business of education.

Joseph M. Krassner
Chairman
Joseph M. Krassner brings extensive experience in education and business to PRG. His résumé includes 10 years with IBM as a senior manager in its educational subsidiary, SRA. He spent 15 years with CBS in various senior positions within its educational division, CBS Educational & Professional Publishing, including Holt, Rinehart & Winston and BFA. In addition, he was the Vice President of Sales & Marketing for Harcourt Brace. Most recently, Mr. Krassner was the President and CEO of Media Materials, Inc., an investor-held media company he sold in 1992. Mr. Krassner holds a B.S. in Education from N.Y.U. and both an M.S. in Administration and an A.D.B.A. in Business from Hofstra University.

Ronald Reed
Executive Vice President
Ron Reed oversees the operations of the Assessment and Curriculum, Correlations and Customized Solutions, Art, Design and Production, and Marketing/Sales Departments. Ron was previously Vice President of Business Development. Prior to becoming associated with PRG, he was involved in the start-up of Optical Data Corporation and participated in the development and marketing of Windows on Science, which was the first electronic curriculum to be adopted as an alternative to traditional textbooks in Texas and other state-adoption markets. Mr. Reed draws on his extensive sales and marketing experience with print-based textbook publishers, including Holt, Rinehart & Winston and Follett Publishing Company. He also has experience marketing internet-delivered instructional resources to schools during his tenure as Vice President for State Relations with NewsBank, Inc. Reed holds a B.A. from the University of Texas at Austin.

Stella Tandy
Vice President, Financial and Administrative Services
Stella Tandy brings more than 20 years of experience in accounting, management, and finance in industries such as publishing, manufacturing, retail, and financial services. She oversees the company's financial, human resources, and information systems, ensuring the smooth day-to-day operations of the business. Under Ms. Tandy's direction, corporate resources are organized in the most efficient way possible to meet client budgets, time lines, and project requirements.

David Lippman
Vice President, Development
David Lippman leads PRG's Assessment and Curriculum Department and has managed a full range of K–12 assessment and curriculum projects across the core subject areas and in languages other than English. His strong knowledge of academic standards, assessment, pedagogy, and market trends makes him a valuable partner in creating targeted assessment and curriculum materials. Before joining PRG, Mr. Lippman was Senior Vice President and Publisher at Holt, Rinehart & Winston. He has also held senior management roles at Prentice Hall and the Wheetley Company. Has worked in the educational publishing business since 1987. Mr. Lippman holds an M.A. in sociology from the University of Chicago and a B.A. in social science from the University of Southern California.

Linda McCoy-Schriever
Director, Correlations and Customized Solutions
Ms. McCoy-Schriever has more than five years of experience providing a full range of correlations and customized solutions to educational publishers, test publishers, education technology companies, and state departments of education. An adept sales strategist, she and her department offer a full range of sales support services for electronic, online, and printed instructional programs, ranging from traditional textbooks to online curriculum, trade books and educational software. She has managed numerous correlations, showing a product's alignment to a host of curriculum frameworks and standardized tests. Clients rely on her outstanding knowledge of state assessment objectives and curriculum frameworks. Prior to joining PRG, Ms. McCoy-Schriever spent 10 years as the general manager for a high-volume retailer, receiving regional and national awards for her performance.

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Richard Balsam
Director, Art, Design and Production
Richard Balsam draws on more than 23 years of experience in graphic design and art direction to make client satisfaction PRG’s focus. He has directed the art and design process for multilevel, multicomponent educational products across all disciplines for levels K to adult. His extensive knowledge encompasses the entire spectrum of art and design methods, from the traditional to the latest electronic technology. His leadership of the art, design, and production team offers the assurance of a smooth process and final products of flawless quality. Prior to joining PRG, Mr. Balsam served as Assistant Art Director for Steck-Vaughn Publishing, focusing on directing the design and production of elementary, secondary, and adult GED and ESL programs in a variety of subject areas. He directed project teams and art direction of two- and four-color educational publications, library editions, and CD-ROM print materials from concept, manuscript, and design to final printing. His quintessential challenge is to match the design and artwork with the program’s instructional goals in order to complement learning.

Cynthia Potter
Consultant
Cynthia Potter consults with PRG staff and clients to conceptualize educational programs and develop strategic partnership and project proposals. She brings an understanding of complex educational accountability issues to bear on a wide variety of instructional programs, positioning them for success with cost-effective solutions. A senior member of PRG's staff, she has experience in large-scale project supervision and her authority encompasses all matters pertaining to budget, schedule, and technical performance for all projects. Ms. Potter served as Project Director for a multi-year evaluation of Texas' Academics 2000 program and was a member of the evaluation team for the Texas Education Agency's Ed. Tech. PILOTS project. She is also the co-author of Microsoft's Encarta Class Server Education Guide. Ms. Potter holds a Master of Arts degree in teaching from Alaska Pacific University and a Bachelor of Science degree in speech from Northwestern University. Before joining PRG, she developed instructional materials and research-based teaching strategies for the Alaska Science Center.

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