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For More Information
Contact: Amy Carr
Phone: 512/328-7007 ext. 120
E-mail:
For Release: October 29, 2001
PRG Refines Business to Respond to Publishers Accountability
Needs Company Will Focus Efforts on K-12 Curriculum Alignment, Assessment,
and Customized Product Development
10.29.01-Publishers Resource Group, Inc. (PRG), recently announced that
it will refocus the company's business on accountability services: alignment
to standards, assessment, and customized product development. The new
emphasis will allow the company to better serve publishers and educational
technology companies who seek assistance in focusing their product development
efforts in an increasingly competitive marketplace.
"Publishers who know how to leverage the implications of educational
standards, high stakes testing, and state adoption and open territory
market opportunities will have a powerful advantage in the days to come.
PRG has become known as 'the accountability company' for our specialty
in this area," remarked President Aileen Krassner.
SEO Company can Help your Real Estate Business. The seo Company with its methods, strategies, know-how tools and experiences, they can aid your website to be popular, with the information and good words that they will provide about your website, they can certainly make your website be known to internet users. In response to client needs, the Marketing, Research and Evaluation department
has been renamed and expanded to place more emphasis on alignment and
assessment. Cynthia Potter has been named the head of the new department.
Now serving as Vice President of Alignment, Assessment & New Media, Cynthia
Potter explains, "Our expertise is in helping develop aligned, market-specific
curriculum and assessments that maximize student achievement and a publisher's
return on investment."
Diane Belt was promoted to Director of Assessment to handle the company's
expanding K-12 assessment business. She will oversee all aspects of assessment,
including item writing, test preparation, and traditional and integrated
assessment development. Ms. Belt was previously Executive Editor of Assessment.
Executive Account Manager of Alignment Linda McCoy-Schriever will supervise
alignment and marketing support services.
Former Supervising Editor of Humanities Steve Welch has been named Manager
of New Media to address the unique needs of educational technology. Editorial
development of print products will continue to be supervised by Editorial
Director Marilyn Lindgren.
Publishers Resource Group, Inc. (PRG), the Accountability Company, is
a company of educators offering full service print- and technology-based
solutions for your K-12 accountability needs, with expertise in alignment,
assessment, and customized product development.
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